In recent years, disinfection and sterilization appliances have become one of the fastest-growing consumer categories. On June 11, 2021, Tmall's consumer electronics industry launched the "High tech Sterilization and Legitimate Red" event, showcasing a large number of new categories such as disinfection machines, ozone machines, ultrasonic cleaning machines, floor scrubbers, tableware disinfectors, toothbrush disinfectors, refrigerator deodorizers, and mobile phone washers. Many new and unique products made their debut.
According to data from Tmall Consumer Electronics, the current research and development of new technology sterilization products is focused on areas such as clothing cleaning, home environment cleaning, shoe cabinet and wardrobe deodorization and sterilization, tableware treatment, and child and elderly protection. There is a trend of continuous segmentation, with disinfection alone being divided into clothing disinfection machines, air disinfection machines, disinfectant generators, mother and baby disinfection machines, etc.